Our story
TaThrive Floristry Lab began when studio florists and educators asked a simple question: what if floral design education used the same clarity and structure as a great product workflow? We built a curriculum that blends hands-on assignments with dashboard-style modules, so you can track progress and work around a busy client schedule.
Mission
- Teach contemporary floristry with clarity, rigor, and heart.
- Normalize sustainable, foam-free practices without dogma.
- Help designers communicate value with better proposals and pricing.
- Enable career pivots with portfolio-ready projects and mentor feedback.
Milestones
2019 — Pilot workshops
We tested our first sequence with ten designers, validating module pacing and critique cadence.
2021 — Foam-free track
We launched the sustainability pathway with mechanics for arches and tablescapes.
2024 — Mentor network
A vetted group of working florists began providing annotated feedback on student submissions.
Team
Eden Park
Creative Director • 12 years in editorial floristry
Leads curriculum design and critiques for color theory and bouquet architecture.
Rowan Aitken
Installations Lead • Event structures
Focuses on mechanics, large-scale arches, and safety for complex builds.
Sage Monroe
Business Mentor • Strategy & proposals
Guides pricing, client communications, and proposal workflows with real templates.
Ready to learn with structure?
Start with Foundations or jump into Installations if you already have basics.